A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s...

SEO For Plumbers — How to Show Up in Google Results

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.Did you know that...

Should Marketers Optimize for Bing? [Data + Expert Tips]

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing...

Portfolios vs. Resumes — The Complete Guide

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio.In today’s competitive job market, your income and...

How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message?PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats...