{"id":128,"date":"2023-12-15T23:56:13","date_gmt":"2023-12-15T23:56:13","guid":{"rendered":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/5-ways-to-use-facebook-search-as-a-marketer-even-though-facebook-graph-search-is-gone\/"},"modified":"2023-12-15T23:56:13","modified_gmt":"2023-12-15T23:56:13","slug":"5-ways-to-use-facebook-search-as-a-marketer-even-though-facebook-graph-search-is-gone","status":"publish","type":"post","link":"https:\/\/www.getempowered.services\/digitalagency\/uncategorized\/5-ways-to-use-facebook-search-as-a-marketer-even-though-facebook-graph-search-is-gone\/","title":{"rendered":"5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)"},"content":{"rendered":"
\n \"man <\/a>\n<\/div>\n

Confession: Back when Facebook first rolled out Graph Search<\/a> in 2013, I was a little disappointed.<\/p>\n

Confession: Back when Facebook first rolled out Graph Search<\/a> in 2013, I was a little disappointed.<\/p>\n<\/p>\n

The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it.<\/p>\n

Turns out I wasn\u2019t the only one who was disappointed. Facebook Graph Search had some limitations.<\/p>\n

So when Facebook solved<\/a> the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively.<\/p>\n

However, amidst privacy concerns in 2019, Facebook quietly removed<\/a> much of the functionality around its Graph Search, explaining in a statement<\/a> they were pausing \u201csome aspects of graph search [to] focus more on improving keyword search.\u201d<\/p>\n

The good news for consumers is that only the content they want <\/em>to be public is actually public. <\/em><\/p>\n

The good news for marketers is that with improved keyword search, any public content can be easily found, including content from Pages (which are always public), public groups, public profiles, and posts marked \u201cpublic.\u201d<\/p>\n

Best of all, understanding how to use Facebook\u2019s search means you can optimize your<\/em> content on Facebook to be more easily found by your ideal audience, which can be a valuable Facebook marketing strategy<\/a>. Let\u2019s dive in.<\/p>\n

Understanding How Facebook\u2019s Graph Search Lives On Through Keyword Search<\/a><\/p>\n

5 Ways to Use Facebook Search as a Marketer<\/a><\/p>\n

\"Free<\/a><\/p>\n

<\/a> <\/p>\n

Understanding How Facebook\u2019s Graph Search Lives On Through Keyword Search<\/strong><\/h2>\n

Although Facebook\u2019s Graph Search technically is no more, part of what made it so beloved by marketers was its ability to call up past posts from friends and pages, no matter how old.<\/p>\n

The good news for marketers is that if your posts are relevant to your audience, they can still easily find your content when searching for related topics.<\/p>\n

Just as importantly, you can start to look for people who are asking about the problem(s) you solve.<\/p>\n

How Facebook Search Now Works<\/h3>\n

Facebook\u2019s latest update now lets you search for people, posts, photos, places, pages, groups, apps, and events using any keywords you\u2019d like.<\/p>\n

So, if you wanted to check out pictures from your cousin Shirley\u2019s wedding, you could search for \u201cShirley wedding\u201d and get results for those terms.<\/p>\n

You\u2019ll likely get results for people you know first and other public best-fit results, including those geographically near you.<\/p>\n

Note: <\/span>Shirley\u2019s wedding photos may be more difficult to find than that, so you may need to try \u201cShirley\u2019s wedding pictures\u201d or some other variation to find the specific content you want.<\/p>\n

However, with images performing well on Facebook, those pictures might just be the first to come up.<\/p>\n

Unless you\u2019re in the wedding business, you might not be searching for a specific wedding when you wear your marketer hat, so let\u2019s use HubSpot\u2019s blog as an example. Type it into the search bar on either the desktop or mobile version.<\/p>\n

On a desktop, it appears at the top left of your screen.<\/p>\n

<\/p>\n

On your mobile device, you find the search bar on the top right by clicking on the magnifying glass.<\/p>\n

<\/p>\n

While there are a variety of ways Facebook might return your results, they\u2019re typically grouped according to which items (or types of items) have the closest connection to you. But those results may or may not be recent.<\/p>\n

<\/p>\n

If you know what you\u2019re looking for, you can use the menu at the left to filter by most post types:<\/p>\n