{"id":130,"date":"2023-12-15T23:56:17","date_gmt":"2023-12-15T23:56:17","guid":{"rendered":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/seo-for-pinterest-20-pinterest-tips-to-drive-discovery-and-clicks\/"},"modified":"2023-12-15T23:56:17","modified_gmt":"2023-12-15T23:56:17","slug":"seo-for-pinterest-20-pinterest-tips-to-drive-discovery-and-clicks","status":"publish","type":"post","link":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/seo-for-pinterest-20-pinterest-tips-to-drive-discovery-and-clicks\/","title":{"rendered":"SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34042\/the-marketer-s-guide-to-pinterest-seo.aspx\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/pinterest-2.png\" alt=\"person takes a picture for pinterest SEO\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<div class=\"hs-migrated-cms-post\">\n<p>In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge.<\/p>\n<\/div>\n<div class=\"hs-migrated-cms-post\">\n<p>In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge.<\/p>\n<p>Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling.<\/p>\n<p>Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has <a href=\"https:\/\/business.pinterest.com\/audience\/\">465 million active monthly users<\/a>. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.<\/p>\n<p>80% of weekly \u201cPinners\u201d have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.<\/p>\n<ul>\n<li>What is Pinterest SEO?<\/li>\n<li>Beginner Tips for Pinterest SEO<\/li>\n<li>Advanced Tips for Pinterest SEO<\/li>\n<li>Pinterest: The Underrated Platform to Drive Traffic and Social Sales<\/li>\n<\/ul>\n<p> <a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=1d7211ac-7b1b-4405-b940-54b8acedb26e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"\u2192 Download Now: SEO Starter Pack [Free Kit]\" height=\"59\" width=\"411\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/1d7211ac-7b1b-4405-b940-54b8acedb26e.png\"><\/a> <\/p>\n<p>Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Most people associate SEO (search engine optimization) with Google search.<\/p>\n<p>The truth is, there are two ways you can optimize your Pinterest content for discoverability: first, on search engines and also on Pinterest. Fortunately, I\u2019ll show you many tactics and best practices to boost visibility in both places.<\/p>\n<p>With search engines, you use traditional SEO techniques to optimize your page titles, descriptions, and images to boost your content\u2019s rankings in Google search, including Google Shopping and Google Images.<\/p>\n<p>In the second, which I like to call social engine optimization, you implement practices to give your content a better chance of appearing on Pinterest.<\/p>\n<p>This is smart because consumers are shifting their behavior to shop within social media platforms \u2014 skipping the search engine altogether.<\/p>\n<div class=\"hs-embed-wrapper\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/PnlYWWn_Sh8?si=nNGs5Plmhp8mlBeD\" frameborder=\"0\" allowfullscreen><\/iframe>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3>What is social selling?<\/h3>\n<p>Social selling is the practice of marketing and selling goods and services directly on social media platforms.<\/p>\n<p><a href=\"https:\/\/offers.hubspot.com\/social-media-trends-report?hubs_post-cta=pillar&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fstate-of-social-media&amp;hubs_signup-cta=Download%20the%20Free%20Report&amp;hubs_post=blog.hubspot.com%2Fmarketing%2Fstate-of-social-media&amp;_ga=2.59439085.1933319353.1696255123-1864853100.1687808256&amp;_gl=1*1l4dtuu*_ga*MTg2NDg1MzEwMC4xNjg3ODA4MjU2*_ga_LXTM6CQ0XK*MTY5NjM0MjIxOC41Ni4xLjE2OTYzNDM1NDcuMzAuMC4w\">36% of Gen Z and 22% of millennials <\/a>search for brands on social media more often than through search engines.<\/p>\n<p>And this is translating into sales: One in five Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past three months.<\/p>\n<h2>10 Beginner Tips for Pinterest SEO<\/h2>\n<p>Just getting started? Begin with these basic tips to set a solid foundation for Pinterest SEO.<\/p>\n<h3>Research your top keywords.<\/h3>\n<p>Landing content in front of your ideal customer is challenging unless you know what they\u2019re searching for. <a href=\"https:\/\/business.pinterest.com\/audience\/\">97% of the top Pinterest searches<\/a> are unbranded, which means you need to use keywords other than your brand name.<\/p>\n<p>To compete on SEO, research which keywords your audience uses to browse online. First, make a list of keywords used in your business.<\/p>\n<p>Then, use a keyword research tool to see how much search volume those have and look for related ideas.<\/p>\n<p>You can start with free tools like <a href=\"https:\/\/surferseo.com\/keyword-surfer-extension\/\">Keyword Surfer<\/a> or <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-ads-keyword-planner\">Google Ads Keyword Planner<\/a>. For more tips, check out HubSpot\u2019s <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht\">keyword research for beginners guide<\/a> and <a href=\"https:\/\/blog.hubspot.com\/website\/10-best-online-tools-spying-competitors-traffic\">competitor research tutorial<\/a>.<\/p>\n<h3>Set up a business account.<\/h3>\n<p>You can&#8217;t use a personal account to set up your Pinterest content for commerce. Instead, create a business account that\u2019s linked to a personal account.<\/p>\n<p>A business account gives you access to the Pinterest Business Hub and Pinterest Analytics (more on measurement later).<\/p>\n<h3>Verify and link your website.<\/h3>\n<p>After registering, you can take a few more steps to authenticate your business.<\/p>\n<p>First, <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/claim-your-website\">claim your website <\/a>to access analytics and other features. <a href=\"https:\/\/help.pinterest.com\/en\/resources\/set-up-your-merchant-profile\">Register as a merchant<\/a> if you intend to sell on Pinterest and connect your <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/before-you-get-started-with-catalogs\">store catalog<\/a> for pinning and advertising.<\/p>\n<p>Registered merchants can access advanced features like <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/tag-your-products-in-your-pins\">tagging products in a lifestyle photo<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/B9ji1wOsZrNCKir09GegPbW_MEwnnMKjXAizVxt6_QoXFGZVyXfDXYtiVPX-XRsNrW1-t1h3tfIkcPmC9HpZ0hM0MK3-3eepQOndkZD7GBvlnJB3GgahzfPOgbFalSuEKWXP6NY-kSDL1k7MGXn8H6A\" title=\"\" alt=\"seo for pinterest tips; Better Homes &amp; Gardens Company Profile\" width=\"540\" height=\"340\" style=\"margin-left: auto; margin-right: auto; display: block; width: 540px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/bhg\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Optimize your company name and username.<\/h3>\n<p>To optimize your Pinterest business account for search, you should first choose a recognizable company name and username.<\/p>\n<p>Your company name has no character limit, but the challenge often comes with your username, which is limited to 30 characters.<\/p>\n<p>Lesser-known brands or solopreneurs can find success by adding keywords after their name, like \u201cSara Smith | Interior Designer, Stager, and Home Decorator.\u201d<\/p>\n<p>If your business name doesn\u2019t fit or is cumbersome for the username, choose something memorable, keyword-conscious, and easy to spell that is also clearly associated with your business.<\/p>\n<p>Some examples include <a href=\"https:\/\/www.pinterest.com\/katespadeny\/\">@KateSpadeNY<\/a> for Kate Spade New York, <a href=\"https:\/\/www.pinterest.com\/makeupdotcom\/\">@makeupdotcom<\/a> for Makeup.com by L\u2019Oreal, and <a href=\"https:\/\/www.pinterest.com\/bhg\/\">@bhg<\/a> for Better Homes &amp; Gardens.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/my9NUTJ5pem4RM3IJavc1o9d6o6jR1bDkXcc8I6JL3pfriOQfBbVmSFAx1yHDuaT-gs7NfdIxCbHwgF-Id0se0mhC4oJbvsWtdpYQN4UE8FVifESuRPuuPyZXT8s2CqU-L916Mieln3a82y_uF__bLE\" title=\"\" alt=\"Vessi Sneakers\u2019 Pinterest bio is optimized for SEO\" width=\"547\" height=\"448\" style=\"margin-left: auto; margin-right: auto; display: block; width: 547px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/Vessi\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Optimize your page&#8217;s about section.<\/h3>\n<p>The Pinterest About section provides 500 prime keyword real estate characters, so use this space wisely. In addition to being descriptive and keyword-sensitive, your bio should be simple, concise, and specific.<\/p>\n<p>Five hundred characters is plenty of space for a keyword-rich overview that covers the who, what, and where of what you do, so use it smartly \u2014 and don&#8217;t forget to add your website URL in the space provided. Take a look at the example above from <a href=\"https:\/\/www.pinterest.com\/Vessi\/\">Vessi sneakers<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/nEF4qoqSF8OtNP_V9uDlBIgcaMuo8Ck9CpLuw6cEXPwzDLQs2wlxjOvsrCYw5mAf3M76XtTVaAcb3ediM5JRak5EeSSrHdT5vYvoxMyvZuwiZTRfp533A5n1V4Cv6Cxy7r1S6jr-rUD_mZUW-qRm7Nw\" title=\"\" alt=\"Pin Title and Bio Tips for Pinterest\" width=\"558\" height=\"377\" style=\"margin-left: auto; margin-right: auto; display: block; width: 558px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Include keywords in pin titles.<\/h3>\n<p>Your pin title is one of the most significant opportunities for text-based content on Pinterest. You have 100 characters to play with here, but Pinners will usually only see the first 40.<\/p>\n<p>Take this example from the outdoors brand <a href=\"https:\/\/www.pinterest.com\/reicoop\/\">REI<\/a>. They cleverly use an excellent title (\u201cbest hammocks\u201d), matching the search phrasing people use.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ZsP0cl2xnAGTmhqSvwHoS9KAdrr8NplRUEGdxF-CRhDRdwSE_HgrbIrQkVLA0Gm7WfES28JRYcDeRyad7xUwj4_4LYS1JMUj9c5ypkNhNGFRartrkYB9xFFJCKHUr9GUMC0gZTJJLbBK6nYzuaSSV7I\" title=\"\" alt=\"REI Best Hammocks Pin on Pinterest\" width=\"542\" height=\"398\" style=\"margin-left: auto; margin-right: auto; display: block; width: 542px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/pin\/197665871136848786\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Write killer pin descriptions<\/h3>\n<p>Another goldmine for Pinterest SEO is your pin description.<\/p>\n<p>When describing your pins, include terms that your audience will relate to and use on their own, add links to the original product or content, and consider adding instructions on product usage or care.<\/p>\n<p>Be sure to include the brand name in the first line. Descriptive terms like \u201cnew\u201d and relevant keywords in the preview area can also drive more clicks.<\/p>\n<p>Pinterest gives you 500 characters to work with, but take caution that Pinners typically only see the first 50 as a preview. Make the start of your pin description irresistible if you want them to read it all.<\/p>\n<p>Even when they don\u2019t, the keywords will still help to signal your pin\u2019s relevance to their algorithm.<\/p>\n<p>Don\u2019t try anything gimmicky, like repeating keywords or linking to irrelevant content. Instead, focus on creating remarkable descriptions that help you stand out.<\/p>\n<h3>Include a call to action.<\/h3>\n<p>Verbs like \u201cdiscover,\u201d \u201csign up,\u201d or \u201csave for later\u201d can boost engagement with your pins. <a href=\"https:\/\/business.pinterest.com\/creative-best-practices\/\">Pinterest recommends<\/a> including a CTA in your pin description or title for users to share your pin or follow your board.<\/p>\n<p>After all, the more engagement your pins and profile receive, the more your content will populate across the site.<\/p>\n<h3>Create descriptive Pinterest boards.<\/h3>\n<p>On Pinterest, you shouldn\u2019t just be pinning your content \u2014 you should also be curating it. Creating boards around common search topics important to your audience can make your boards (and your products within them) easy to find.<\/p>\n<p>You can boost visibility and engagement by updating timely boards with a mix of your own and others\u2019 content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ISeqPPYbznskPPGqBgJGIIvRaFgHi1pJjaQv52xtpWJ_sxmA3GlQ_8mrIChPN5kh2AqBx8pqtM5kaFeJwKOTyLwiCeLb2dPG6lT_r6d19mf5cm0xvfI2hj0Oodk82ucK-P9sPqimAb5UpnMnw8T8PMQ\" title=\"\" alt=\"seo for Pinterest example; Real Simple Magazine\" width=\"495\" height=\"488\" style=\"margin-left: auto; margin-right: auto; display: block; width: 495px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/realsimple\/_saved\/\"><em>Image Source<\/em><\/a><\/p>\n<p>Take <a href=\"https:\/\/www.pinterest.com\/realsimple\/_saved\/\">Real Simple magazine on Pinterest<\/a>, for example, whose boards cover topics ranging from skincare to fall recipes to small-space decorating.<\/p>\n<p>The titles you give <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33457\/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx?hubs_content=blog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F34042%2Fthe-marketer-s-guide-to-pinterest-seo.aspx&amp;hubs_content-cta=bucket%20and%20organize%20their%20pins%20into%20different%20boards\">your Pinterest boards<\/a> are essential for SEO. Move beyond default names like \u201cFor the Home\u201d and \u201cMy Style\u201d that don\u2019t stand out.<\/p>\n<p>Break through the pinboard name clutter and be specific and keyword-conscious in selecting your board names.<\/p>\n<p>If you\u2019re an interior designer, replace \u201cFor the Home\u201d with \u201cModern Kitchens\u201d or \u201cChildren\u2019s Bedrooms\u201d to align with search terms and increase the likelihood of standing out.<\/p>\n<h3>Pin content consistently.<\/h3>\n<p>The more high-quality pins you create, the more likely the platform will display your content across feeds and searches.<\/p>\n<p>When one of your pins does well, it signals to the algorithm that similar content from your profile may also do well and can boost your older pins. Pinterest recommends publishing content <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33457\/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx?hubs_content=blog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F34042%2Fthe-marketer-s-guide-to-pinterest-seo.aspx&amp;hubs_content-cta=bucket%20and%20organize%20their%20pins%20into%20different%20boards\">at least weekly<\/a> to keep your account fresh.<\/p>\n<h2>10 Advanced Tips for Pinterest SEO<\/h2>\n<p>If you\u2019ve aced all the beginner tips, let\u2019s move on to more advanced tactics. Some of these are more technical, but they won\u2019t take much time to manage once they&#8217;re set up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/TCLy-oVlMaV99vV01jak_ri-rIwS5eBNT2UUPfSAdFkIsIpL_xeqLjkmB4r8LNbK6gkE1SjKS-slCGwsyDqXHS3aQF_ygsHaM3bUEfUepFu6_1jhOtGzT4CJsdToNyMKaXUb_R09XJHOHJD__Ii9UsE\" title=\"\" alt=\"advanced tips for pinterest SEO: how to use the visual search engine on Pinterest\" width=\"565\" height=\"285\" style=\"margin-left: auto; margin-right: auto; display: block; width: 565px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Optimize for visual search.<\/h3>\n<p>Pinterest is a visual search engine where people can browse, discover, and shop by image. With that in mind, you must change your approach to match how Pinners primarily experience the platform. They come to use their right brain and look, not read.<\/p>\n<p>The quality of your images matters far more than your descriptions or formatting. However, these tactics will give your beautiful images a better chance of being seen and enjoyed.<\/p>\n<h3>Size your videos and images for Pinterest.<\/h3>\n<p>To give your images the most real estate and better engagement, design or crop them for the platform.<\/p>\n<p>Portrait orientation works best for Pinterest, and the <a href=\"https:\/\/www.canva.com\/sizes\/pinterest\/\">optimal image size for Pinterest<\/a> is 735 x 1102 pixels. Pins display at a maximum width of 238 pixels, so the taller your image is, the more space it will take up.<\/p>\n<p>Videos should also be in portrait mode to fill the screen area of a phone.<\/p>\n<p>In the era of user-friendly graphics tools like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> and <a href=\"https:\/\/www.veed.io\/\">VEED<\/a>, you don\u2019t need to crop images manually or hire a video production company.<\/p>\n<p>Social media templates can resize images for you, easily edit videos, and give you tools and ideas for stunning visuals.<\/p>\n<p><strong>Hot tip: <\/strong>The <a href=\"https:\/\/app.hubspot.com\/ecosystem\/19891348\/marketplace\/apps\/marketing\/cms\/canva-205937\">Canva app for HubSpot<\/a> lets you create, resize, and publish your social images in one place \u2014 no exporting and importing.<\/p>\n<h3>Give descriptive image names.<\/h3>\n<p>Many companies make the mistake of uploading photos using their default names. After all, I can\u2019t think of a much more boring task than retitling images.<\/p>\n<p>But an image named 1.13.23ShootImage722.jpg won\u2019t perform as well in search as \u201cBoston-townhouse.jpg.\u201d<\/p>\n<p>Create an internal naming convention that includes important keywords, the product name, and the date.<\/p>\n<h3>Use alt text for your images.<\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\">Image alt text<\/a> is another area where you can signal your content\u2019s relevance to the algorithm. Alt text is less potent than your pin description, but still matters.<\/p>\n<p>Alt text is used for accessibility for users with vision impairments, but it also helps with SEO\u2013 particularly on Google Images. Keep alt text below 125 characters and use natural language with descriptive keywords.<\/p>\n<h3>Add backlinks to your website.<\/h3>\n<p>Within each pin, you have the option to add a destination link. Like other social networks, Pinterest designates these as \u201cnofollow\u201d links.<\/p>\n<p>In other words, these links do not pass on any SEO authority. But even while these links won&#8217;t give you extra oomph in terms of SEO, you should still add them to drive Pinners to your website.<\/p>\n<p>After all, what good is SEO for your Pinterest presence if you&#8217;re not <a href=\"https:\/\/blog.hubspot.com\/marketing\/pinterest-generating-revenue\">ultimately driving sales<\/a>?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/o1hqtNW0sgkBGLKjCzmIPVd2_JTjxCACUxXeLc6c9oB8gDHPG-0_L6yeR9VPZqWN4Dy6piOGH_OqJMvzPDi6gfr0DGH6DMySp0HEOOwkIgVACIB3mL02SN1MCjFWfBp8we7Br5DMV9N8K0KEFvMg59k\" title=\"\" alt=\"Beautiful Embroidery Florals Backlinks example from Etsy\" width=\"520\" height=\"273\" style=\"margin-left: auto; margin-right: auto; display: block; width: 520px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/pin\/155303887784824791\/\"><em>Image Source<\/em><\/a><\/p>\n<p><a href=\"http:\/\/pinterest.com\/etsy\/\">Etsy<\/a> is an excellent example of a Pinterest account that does this well. Etsy always includes a direct link to purchase the merchant\u2019s shop or a <a href=\"https:\/\/www.etsy.com\/featured\/instagram\">curated collection of items featured<\/a> on social media.<\/p>\n<p>Adding a specific landing page or product page is better than adding your generic site address. Be sure to use the entire link, as <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34011\/How-to-Be-a-Spammer-in-20-Simple-Steps.aspx?hubs_content=blog.hubspot.com\/blog\/tabid\/6307\/bid\/34042\/the-marketer-s-guide-to-pinterest-seo.aspx&amp;hubs_content-cta=Pinterest%20is%20known%20to%20mark%20pins%20containing%20shortended%20links%20as%20spam\">shortened links can be flagged as spam<\/a>.<\/p>\n<h3>Create rich pins.<\/h3>\n<p>Speaking of links, in the old days of Pinterest, I remember being disappointed when I pinned a product only to discover that it was out of stock or discontinued. Now, you can update your products in real time with <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\">rich pins<\/a>.<\/p>\n<p>Rich pins extract information from a web page and sync updates automatically. The three types of rich pins are product, recipe, and article.<\/p>\n<p>These stand out by providing extra information like author or product information and include your photo or icon at the bottom of the pin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/gqpjD9dxs77Vg51UPRFcoraHu6xXZw7dJ5yQ1ktOPFwqakBYHw7V_byssOHvTvbF5vfPRNHYJp-LatD3Qs5C3cdw3M1th90YUv9mQzk_YotSi1OHeVJtJT39cvNihtOSrU4LAwlCir5mMPGN_-SwTKk\" title=\"\" alt=\"ModCloth Rich Pins Example\" width=\"570\" height=\"286\" style=\"margin-left: auto; margin-right: auto; display: block; width: 570px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/pin\/271412315035051879\/\"><em>Image Source<\/em><\/a><\/p>\n<p>Take this example from retailer <a href=\"https:\/\/www.pinterest.com\/modcloth\/\">ModCloth<\/a>. You can see the product details populating below the regular pin info. To set up rich pins, you must have a merchant account, and the products must be in stock.<\/p>\n<h3>Make your website content pinnable with \u201cSave to Pinterest\u201d buttons.<\/h3>\n<p>While part of your SEO efforts will focus on optimizing content within Pinterest, another focus should be optimizing content outside of Pinterest. This includes search engines and, of course, your website.<\/p>\n<p>Since users pinning your content is the best way to boost discoverability in feeds, make this easy by adding a <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/save-button\">\u201cSave to Pinterest\u201d button<\/a> to website pages or blog posts with visuals.<\/p>\n<h3>Leverage long-tail keywords.<\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/website\/best-tools-to-find-long-tail-keywords\">Long-tail keywords<\/a> are longer keywords that capture a more specific search intent. These are typically a phrase or string of descriptive words and can even be an entire sentence.<\/p>\n<p>Optimizing your boards and pins for long-term keywords helps you compete in popular topics.<\/p>\n<p>For instance, searching for \u201cbirthday party\u201d will generate thousands of results, including for kids and adults.<\/p>\n<p>Search for \u201cbirthday party five-year-old boy\u201d or \u201ckids birthday party games,\u201d and you\u2019ll generate much more relevant results with lower competition.<\/p>\n<p>If you have a local business, you can leverage geographical search by adding your city after the initial keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/4AMY0nfk4ONiLL6-FiweeTEEYvHwZmvYxuhs7_ZLksRISzlK0lw4Hibnt5yFLj796HgEIYTx0TCMwKuxXBzd--n5PojUQq6zwAbohoytxJZiJyeyhMZI6Rgk1AYmJ1FR7VJnbUkXefmJnEeEy87uIGY\" title=\"\" alt=\"birthday party ideas on Pinterest, long-tail keywords, SEO\" width=\"553\" height=\"279\" style=\"margin-left: auto; margin-right: auto; display: block; width: 553px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/\"><em>Image Source<\/em><\/a><\/p>\n<p><strong>Here\u2019s a research tip: <\/strong>Use Pinterest\u2019s search autocomplete to discover long-tail keywords your audience may use.<\/p>\n<p>When we typed in \u201cbookshelves,\u201d some of the top choices that popped up were \u201cbookshelves in small spaces,\u201d \u201cbookshelves in living room,\u201d and \u201cbookshelves in bedroom.\u201d<\/p>\n<h3>Pinjack relevant search terms and images.<\/h3>\n<p>\u201cPinjacking\u201d(think<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32983\/The-Inbound-Marketer-s-Complete-Guide-to-Newsjacking.aspx?hubs_content=blog.hubspot.com\/blog\/tabid\/6307\/bid\/34042\/the-marketer-s-guide-to-pinterest-seo.aspx&amp;hubs_content-cta=newjacking\"> newsjacking<\/a>, but for Pinterest!) is another excellent way to capitalize on trends and capture search traffic. This means creating a pin or board based on trends you see happening.<\/p>\n<p>For instance, when the Barbie movie started gaining traction, online store Shoplook created a board of Barbie-inspired outfits that had been pinned over 200 times.<\/p>\n<p>Shoplook added backlinks, so it\u2019s easy for Pinners to buy the entire look on their online store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/95pzE6w_2_mLNzCeglMsmvkgdOd0X7iy1ay_LiiyDIELEXcfiFyjtytOAqwn4cRTjytUVcrCxArzVs4ONXSLbmCjwk542Jt1iQ8g4bzScauja-8irOri12F4buSTvTJveiS1iNMx8VakhZarbLkQlOE\" title=\"\" alt=\"Pinjacking example, Shoplook Barbie Movie board\" width=\"601\" height=\"378\" style=\"margin-left: auto; margin-right: auto; display: block; width: 601px; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.pinterest.com\/shoplookio\/barbie-movie-inspired-outfits\/\"><em>Image Source<\/em><\/a><\/p>\n<p>This type of campaign takes effort and must be very timely, as trends can die down within a few days. If you don\u2019t have that time to invest, take the tried-and-true method of tweaking your boards based on predictable seasons and holidays.<\/p>\n<p>You can create lifestyle collections for each season or recycle the same boards by changing the title and description.<\/p>\n<p>For instance, create a board for \u201cgift ideas for men.\u201d During the holiday season, change the name to \u201cChristmas gifts for men,\u201d then \u201cValentine&#8217;s gifts for men,\u201d and so on.<\/p>\n<h3>Measure and readjust with Pinterest tags.<\/h3>\n<p>You&#8217;re on the right track if you\u2019ve made it this far and implemented a few of these tactics. Now, switch from strategy mode to content creation, monitoring, and adjustment.<\/p>\n<p>If you\u2019ve signed up for a business account, you can track and analyze your engagement with <a href=\"https:\/\/analytics.pinterest.com\/\">Pinterest Analytics<\/a>. You can track how Pinners interact with your content and gain insight into your audience\u2019s interests.<\/p>\n<p>One crucial step is to <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/install-the-pinterest-tag\">add a Pinterest tag to your website<\/a>, an invisible piece of code that lets you track conversions, segment your audience, and report reliably on your performance.<\/p>\n<p>This crucial step will let you analyze not only what engagement and traffic you\u2019re driving \u2014 but who\u2019s buying as a result of what content.<\/p>\n<p>Take a look at these reports at least monthly so you can optimize underperforming pins and tweak your future content for success.<\/p>\n<h2>Pinterest: The Underrated Platform to Drive Traffic and Social Sales<\/h2>\n<div class=\"hs-embed-wrapper\" style=\"margin-left: auto; margin-right: auto; display: block;\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oFsrF8FiB9k?si=Xz-MzE7BOp52SRnf\" frameborder=\"0\" allowfullscreen><\/iframe>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>The role Pinterest plays for businesses is growing every day. The platform provides a unique opportunity for companies to connect with audiences, rank on visual search, and grow their social selling.<\/p>\n<p>As with any website, your business focus should be<a href=\"https:\/\/www.hubspot.com\/marketing-ebook\/free-ebook-killer-marketing-content\/?hubs_post=blog.hubspot.com\/blog\/tabid\/6307\/bid\/34042\/the-marketer-s-guide-to-pinterest-seo.aspx&amp;hubs_post-cta=creating%20remarkable%20content\"> <\/a>creating remarkable content and a strong community around your product, services, and brand. Happy pinning!<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=8835eaa3-be7b-4697-81d2-488e03708d34&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"SEO Starter Pack\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/8835eaa3-be7b-4697-81d2-488e03708d34.png\"><\/a><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F34042%2Fthe-marketer-s-guide-to-pinterest-seo.aspx&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":0,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media\/129"}],"wp:attachment":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}