{"id":158,"date":"2023-12-15T23:56:26","date_gmt":"2023-12-15T23:56:26","guid":{"rendered":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/100-essential-ppc-statistics-every-marketer-needs-to-know-in-2023\/"},"modified":"2023-12-15T23:56:26","modified_gmt":"2023-12-15T23:56:26","slug":"100-essential-ppc-statistics-every-marketer-needs-to-know-in-2023","status":"publish","type":"post","link":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/100-essential-ppc-statistics-every-marketer-needs-to-know-in-2023\/","title":{"rendered":"100 Essential PPC Statistics Every Marketer Needs to Know in 2023"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/ppc-statistics\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/ppc-statistics.webp\" alt=\"after reading about ppc statistics, woman buys ppc ads\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but <a href=\"https:\/\/blog.hubspot.com\/marketing\/tabid\/6307\/bid\/1514\/paid-search-vs-organic-search.aspx\">reserving a budget for search engine marketing (SEM)<\/a> can also be a smart play, including pay-per-click (PPC) marketing.<\/p>\n<p>The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but <a href=\"https:\/\/blog.hubspot.com\/marketing\/tabid\/6307\/bid\/1514\/paid-search-vs-organic-search.aspx\">reserving a budget for search engine marketing (SEM)<\/a> can also be a smart play, including pay-per-click (PPC) marketing.<\/p>\n<\/p>\n<p>Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget?<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=3242765b-a13a-461a-954d-510ce203b180&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Free Guide, Template &amp; Planner: How to Use Google Ads for Business\" height=\"60\" width=\"630\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3242765b-a13a-461a-954d-510ce203b180.png\" align=\"middle\"><\/a><\/p>\n<p>Backing up your decisions or budgetary requests with data is a smart move. To that end, we\u2019ve compiled a long and useful list of PPC \u2014 on both search and social \u2014 and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans.<\/p>\n<p style=\"font-weight: bold;\">Table of Contents<\/p>\n<ul>\n<li><a href=\"#search-ppc-stats\">Search PPC Statistics<\/a><\/li>\n<li><a href=\"#social-ppc-stats\">Social PPC Statistics<\/a><\/li>\n<li><a href=\"#sem-stats\">Search Engine Marketing Statistics<\/a><\/li>\n<li><a href=\"#user-behavior-stats\">User Behavior Statistics <\/a><\/li>\n<li><a href=\"#paid-search-stats\">Paid Search Statistics<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Search PPC Statistics<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0RnxEDvkrZjS2btf0Hc8gnzOxdhvSyd0oXPG45iLs11RaVS3GD5as7JdTBjI_N3_ML1hMm7JGcah30N_dghoEJESaQ8x9PEN3blRQryWb8qhVjdNIfZun12CZy8pTXTq5P1VCut9uH6LVwrULGyZdx0\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<ul>\n<li><a href=\"https:\/\/websitebuilder.org\/ppc-stats\/\">90% of internet users<\/a> see Google ads.<\/li>\n<li>46% of web users <a href=\"https:\/\/www.markinblog.com\/largest-internet-companies\/\">can\u2019t tell the difference<\/a> between PPC ads and organic search links.<\/li>\n<li>Yet 77% of the respondents in a Clutch survey from 2019 said they\u2019re confident <a href=\"https:\/\/clutch.co\/seo-firms\/resources\/search-engine-marketing-why-people-click-paid-search-ads\">they can recognize search ads<\/a> among SERP results.<\/li>\n<li>Google pay-per-click ads have <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/05\/15\/google-ads-benchmarks#:~:text=It's%20no%20secret%20that%20one,200%25%20ROI%E2%80%94on%20average.\">the biggest ROI at 200%.<\/a><\/li>\n<li>Small to mid-sized <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/ppc-faq\/\">companies pay $9k-$10k\/month<\/a> for an average PPC campaign.<\/li>\n<li>72% of companies haven\u2019t looked at their ad campaigns <a href=\"https:\/\/www.webfx.com\/ppc\/learn\/free-ppc-audit\/\">in over a month<\/a>.<\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/global-online-purchase-data\/\">47% of all global purchases<\/a> take place online.<\/li>\n<li>Paid search accounted for <a href=\"https:\/\/www.searchenginejournal.com\/paid-search-is-still-the-dominant-digital-ad-channel-in-2019\/317371\/\">39% of advertisers\u2019 budgets<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/18\/diversify-search-strategy-ppc\">65% of clicks on commercial keywords are sponsored results<\/a>, compared to 35% for organic results.<\/li>\n<li>Facebook Ads and Google Ads are the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">paid ad channels with the highest reported ROI<\/a>.<\/li>\n<li>PPC generates <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">double the number of website visitors<\/a> that SEO brings in.<\/li>\n<li>The average click-through rate for <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">Google Ads across all industries is 18%<\/a>.<\/li>\n<li>The average <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">cost-per-click across all industries is $3.53<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">96% of Google\u2019s revenue<\/a> comes from Google Ads.<\/li>\n<li>65% of small to mid-sized businesses <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">run PPC campaigns<\/a>.<\/li>\n<li>45% of small businesses have a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics#:~:text=PPC%20returns%20%242%20for%20every,them%20the%20best%20marketing%20ROI.\">paid search strategy in place<\/a>, and 55% of them use display ads.<\/li>\n<li><a href=\"https:\/\/techjury.net\/blog\/ppc-stats\/\">94% of people<\/a> skip over search ads.<\/li>\n<li>40% of advertisers say <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/10\/26\/online-advertising-statistics\">their PPC budget is lower than they\u2019d like<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/10\/26\/online-advertising-statistics\">A mere 10% of advertisers<\/a> optimize their Google Ads account weekly.<\/li>\n<li>54% of people<a href=\"https:\/\/www.marketingdive.com\/news\/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin\/596357\/\"> don\u2019t feel culturally represented<\/a> in online ads.<\/li>\n<li>Customers are up to <a href=\"https:\/\/techjury.net\/blog\/ppc-stats\/\">70% more likely to buy your product<\/a> when you use retargeting.<\/li>\n<li><a href=\"https:\/\/www.webfx.com\/digital-marketing\/statistics\/mobile-marketing-statistics\/\">52% of PPC clicks come from mobile<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/06\/bing-ads-performance-benchmarks#:~:text=The%20average%20cost%20per%20click,CPCs%20low%20in%20most%20industries.\">Bing\u2019s average CPC is $1.54 \u2014 that\u2019s 33% lower<\/a> than what we see on Google Ads.<\/li>\n<li>Ads can <a href=\"https:\/\/valveandmeter.com\/ppc\/google-local-services-ads\/\">boost brand awareness by 80%<\/a>.<\/li>\n<li>97% of people used the web to <a href=\"https:\/\/www.safaridigital.com.au\/blog\/local-seo-tips-more-traffic\/#:~:text=In%202022%2C%2097%25%20of%20customers,8km%20of%20where%20they%20are.\">find local businesses<\/a> in 2022.<\/li>\n<li>A personalized PPC landing page will be <a href=\"https:\/\/www.ranktracker.com\/blog\/the-power-of-ads-and-ppc-statistics\/\">5% more effective<\/a>.<\/li>\n<li>People are <a href=\"https:\/\/www.ranktracker.com\/blog\/the-power-of-ads-and-ppc-statistics\/\">four times more likely to click<\/a> on a Google PPC ad than on any other platform.<\/li>\n<li>84% of brands polled said <a href=\"https:\/\/www.ranktracker.com\/blog\/the-power-of-ads-and-ppc-statistics\/\">they see good results with the PPC market<\/a>.<\/li>\n<li>70% of <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/#link2\">marketers still consider SEO to be more effective<\/a> than PPC.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/18\/diversify-search-strategy-ppc\">Algorithm updates don\u2019t affect your PPC<\/a> like they do SEO.<\/li>\n<li>With Google Ads, businesses earn, on average, <a href=\"https:\/\/www.webfx.com\/ppc\/statistics\/\">$8 for every $1.60 spent<\/a>.<\/li>\n<li><a href=\"https:\/\/www.digitalthirdcoast.com\/blog\/ppc-statistics\">Consumers spend 10% more money<\/a> in a store if they have clicked on the retailer\u2019s Google search ad before visiting.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Social PPC Statistics<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/data-2-1.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<ul>\n<li>Globally, <a href=\"https:\/\/www.statista.com\/statistics\/1272409\/social-media-ad-impressions\/\">4.74 billion people<\/a> use social media.<\/li>\n<li>Last year, in 2022, <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">the pool of social media users grew 4.2%<\/a>.<\/li>\n<li>Social ad spend in 2022 represented <a href=\"https:\/\/hootsuite.widen.net\/s\/gqprmtzq6g\/digital-2022-global-overview-report\">33% of the total digital marketing spend<\/a>.<\/li>\n<li>Over the course of 2022, the volume of social media ad impressions <a href=\"https:\/\/www.statista.com\/statistics\/1272409\/social-media-ad-impressions\/\">jumped by over 30%<\/a>.<\/li>\n<li>Worldwide, the social media ad click-through rate <a href=\"https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/\">(CTR) is 1.21%<\/a>, but one year prior, it was higher \u2014 <a href=\"https:\/\/www.statista.com\/statistics\/872099\/social-media-advertising-ctr\/\">at 1.3%<\/a>.<\/li>\n<li>Social media\u2019s video ad spend at the end of 2022 was $24.35 billion \u2014 <a href=\"https:\/\/www.insiderintelligence.com\/content\/us-social-video-advertising-2022\">an increase of 20.1% over a one-year period<\/a>.<\/li>\n<li>The largest social ad market in the world? <a href=\"https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/#topicOverview\">The United States<\/a>.<\/li>\n<li>Social media ad revenue is expected to balloon up to <a href=\"https:\/\/www.statista.com\/study\/36294\/digital-advertising-report-social-media-advertising\/\">$385 billion by the year 2027<\/a>.<\/li>\n<li>In Q3 of 2022, the cost-per-mille <a href=\"https:\/\/www.statista.com\/statistics\/873631\/social-media-advertising-cpm\/\">(CPM) for advertising on social media was $8.15<\/a>, meaning advertisers had to pay that much to have their ads viewed by a thousand potential leads.<\/li>\n<li><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\/marketing\">According to a Hootsuite survey<\/a>, 83% of marketers surveyed reported some measure of confidence in the ROI of social media, a 15% increase over the year before.<\/li>\n<li><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ppc-stats\/#gref\">18 to 24-year-olds have 75% of the attention span of their elders<\/a> \u2014 the 65+ demographic \u2014 when it comes to watching Facebook ad videos.<\/li>\n<li>The average Facebook user clicks on <a href=\"https:\/\/www.oberlo.com\/statistics\/why-do-people-use-facebook\">12 Facebook ads<\/a> every month.<\/li>\n<li>9.21% of Facebook ads convert, which makes it the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\">highest-converting platform available<\/a>.<\/li>\n<li>Approximately <a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising-stats\/\">928.5 million people are reached by Instagram ads<\/a>.<\/li>\n<li>49% of internet users report being likely to purchase from <a href=\"https:\/\/www.sociallybuzz.com\/the-effectiveness-of-social-media-advertising\/#:~:text=Social%20Media%20Advertising%20Effectiveness%20Statistics&amp;text=to%20the%20community.-,49%25%20of%20internet%20users%20say%20they%20are%20likely%20to%20purchase,reach%20is%20up%20to%205.7%25.\">brands they see ads for on social media<\/a>.<\/li>\n<li>Snapchat ads are <a href=\"https:\/\/www.sociallybuzz.com\/the-effectiveness-of-social-media-advertising\/#:~:text=Social%20Media%20Advertising%20Effectiveness%20Statistics&amp;text=to%20the%20community.-,49%25%20of%20internet%20users%20say%20they%20are%20likely%20to%20purchase,reach%20is%20up%20to%205.7%25.\">7X more efficient<\/a> at reaching Gen Z than TV ads.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Search Engine Marketing Statistics<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/data-3.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<ul>\n<li>Around <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">93% of all virtual experiences<\/a>, online interactions, and journeys begin with a search engine.<\/li>\n<li>Search marketing is <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">100 times more cost-efficient <\/a>than other marketing strategies.<\/li>\n<li><a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">SEM is the preferred choice of small businesses<\/a> for online advertising \u2014 45% of them invest in it.<\/li>\n<li><a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">The average ROI for Search Engine Marketing (SEM) is 250%<\/a>.<\/li>\n<li>Compared to social media, search engines generate approximately <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">300% more traffic to websites<\/a>.<\/li>\n<li>About 40% of <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">users abandon a website that takes 3+ seconds to load<\/a>.<\/li>\n<li>A 1-second delay in page response time can result in a <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">7% decrease in conversions<\/a>.<\/li>\n<li>Google processes over <a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\">8.5 billion searches every day<\/a>.<\/li>\n<li><a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\">Google makes up 78%<\/a> of all online search behavior.<\/li>\n<li>Zero-click searches on Google have been increasing: <a href=\"https:\/\/searchengineland.com\/zero-click-study-semrush-389067\">25.6% of desktop and 17.3% of mobile searches end without a click<\/a> to another Google property.<\/li>\n<li>95.88% of Google searches <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">are four words or more<\/a>.<\/li>\n<li>Google handles a stunning <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">3.1 trillion searches each year<\/a>.<\/li>\n<li>Google\u2019s top 5 organic listings <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">attract approximately 67.6% of all clicks<\/a>.<\/li>\n<li>Around 15% of questions asked on Google have <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">never been asked before<\/a>.<\/li>\n<li>Baidu is the Google of China and holds 75.54% of the search market share.<\/li>\n<li>Reviews say <a href=\"https:\/\/serpwatch.io\/blog\/bing-vs-google\/\">Bing has better image search capabilities<\/a> than Google.<\/li>\n<li>Google handles a stunning <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">3.1 trillion searches each year<\/a>.<\/li>\n<li>Bing is the #2 search engine and gets over <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">1.2 billion visits every month<\/a>.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>User Behavior Statistics<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/data-4.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<ul>\n<li>Before making a purchase, <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">88% of consumers do some kind of online research<\/a>.<\/li>\n<li>About 50% of users are more inclined to click on a brand result <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">if that brand appears multiple times in the SERP<\/a>.<\/li>\n<li>Mobile search query terms \u201cbest\u201d and \u201cright now\u201d have <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">increased by 125%<\/a> over the past two years.<\/li>\n<li>43.2% of internet users 16 to 64 cite <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\">one of their primary reasons for using the internet<\/a> is to research products and brands.<\/li>\n<li>58% of internet users <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\">purchase products and services online on a weekly basis<\/a>.<\/li>\n<li>In terms of search, <a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/Mobile-vs-desktop-worldwide-share.png\">mobile is ahead with 59% of searches. Desktop has fallen to 39%<\/a>.<\/li>\n<li>93% of consumers say <a href=\"https:\/\/www.keystaragency.com\/search-engine-marketing-statistics\/\">online reviews influence their purchase decisions<\/a>.<\/li>\n<li>50.9% of internet users search for news and events \u2014 <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">43.4% search for products and brands<\/a>.<\/li>\n<li>In the past two years, \u201cNear Me\u201d and <a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">\u201cWhere to buy\u201d searches have doubled<\/a>.<\/li>\n<li><a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">Internet users are increasing<\/a> by around 3.5% each year.<\/li>\n<li>Internet usage increased by 1355% from the beginning of 2000.<\/li>\n<li><a href=\"https:\/\/www.demandsage.com\/sem-statistics\/\">China has the most internet users<\/a> \u2014 1050 million vs. the US at 311.3 million with India between them at 692 million.<\/li>\n<li>By 2025, it\u2019s projected that about <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">73% of internet users<\/a> will access it primarily through mobile devices.<\/li>\n<li>About 75% of search users <a href=\"https:\/\/marketsplash.com\/search-engine-marketing-statistics\/\">never go beyond the first page of results<\/a>.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Paid Search Statistics<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/data-5.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<ul>\n<li>Organic and paid search make up 80% of all trackable website visits. The current split is <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">53% organic and 27% paid<\/a>.<\/li>\n<li>19% of marketers say <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">paid search is their most profitable channel<\/a>.<\/li>\n<li><a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">B2B gets 12.3% of its traffic<\/a> from paid search.<\/li>\n<li>Retail and ecommerce get <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">23.6% of their traffic from paid search<\/a>.<\/li>\n<li>The <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">highest-paid search CPC is in the legal industry<\/a> and averages $6.75.<\/li>\n<li><a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">The lowest CPC, $1.16, is in ecommerce<\/a>.<\/li>\n<li>The <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">highest paid ad conversion rate<\/a> is in the dating and personals industry \u2014 9.64%.<\/li>\n<li>The industry with <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">the lowest paid ad conversion rate<\/a> is, sadly, advocacy at 1.96%.<\/li>\n<li>The computer and electronics industry has <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">the highest cost per conversion<\/a> at $101.40.<\/li>\n<li>74% of brands say that PPC ads are a <a href=\"https:\/\/www.highervisibility.com\/seo\/learn\/organic-vs-paid-search-statistics\/\">huge driver for their business<\/a>.<\/li>\n<li>Leads from <a href=\"https:\/\/www.keystaragency.com\/search-engine-marketing-statistics\/\">search engines have a 14.6% close rate<\/a> compared to outbound leads, which lag behind at a 1.7% close rate.<\/li>\n<\/ul>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=c5cea574-dc9b-436a-8cc5-0d208bf2cbd9&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"New Call-to-action\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c5cea574-dc9b-436a-8cc5-0d208bf2cbd9.png\" align=\"middle\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fppc-statistics&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. The crown weighs heavily on the head of your marketing leadership when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media\/157"}],"wp:attachment":[{"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}