{"id":108,"date":"2023-12-15T23:56:05","date_gmt":"2023-12-15T23:56:05","guid":{"rendered":"http:\/\/www.getempowered.services\/digitalagency\/uncategorized\/should-marketers-optimize-for-bing-data-expert-tips\/"},"modified":"2023-12-15T23:56:05","modified_gmt":"2023-12-15T23:56:05","slug":"should-marketers-optimize-for-bing-data-expert-tips","status":"publish","type":"post","link":"https:\/\/www.getempowered.services\/digitalagency\/uncategorized\/should-marketers-optimize-for-bing-data-expert-tips\/","title":{"rendered":"Should Marketers Optimize for Bing? [Data + Expert Tips]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/should-marketers-optimize-for-bing-data-expert-tips\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/BING-SEO%20%281%29.png\" alt=\"A hand holds a laptop showing the Bing logo\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>When you think about <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo\">search engine optimization (SEO)<\/a>, one major search engine probably comes to mind: Google. But what about Bing SEO?<\/p>\n<p>When you think about <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo\">search engine optimization (SEO)<\/a>, one major search engine probably comes to mind: Google. But what about Bing SEO?<\/p>\n<p>With <a href=\"https:\/\/meetanshi.com\/blog\/bing-statistics\/#:~:text=does%20Bing%20have%3F-,Ans.,over%201.1%20billion%20in%202023.\">more than a billion monthly users<\/a>, Bing is the second most popular search engine globally.<\/p>\n<p>Moreover, since Microsoft\u2019s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by <a href=\"https:\/\/www.reuters.com\/technology\/openai-tech-gives-microsofts-bing-boost-search-battle-with-google-2023-03-22\/\">more than 15%<\/a>.<\/p>\n<p>With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy.<\/p>\n<p>In this comprehensive Bing SEO guide, I\u2019ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you\u2019ll need to optimize your online presence for this increasingly popular search engine.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=b0f73a5e-16e4-41fd-9511-8564efc560a7&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Download Now: Free State of Marketing Report [Updated for 2023]\" height=\"81\" width=\"418\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/b0f73a5e-16e4-41fd-9511-8564efc560a7.png\" align=\"middle\"><\/a><\/p>\n<p><a href=\"#should-you-opt-for-Bing\">Should you optimize for Bing?<\/a><\/p>\n<p><a href=\"#Why-Bing-SEO\">Why Bing SEO Matters<\/a><\/p>\n<ul>\n<li><a href=\"#sub\">Substantial User Base<\/a><\/li>\n<li><a href=\"#less-comp\">Less Competition<\/a><\/li>\n<li><a href=\"#AI-Search\">AI-Powered Search<\/a><\/li>\n<li><a href=\"#risk-diversification\">Risk Diversification<\/a><\/li>\n<\/ul>\n<p><a href=\"#bing-vs-Google\">Bing vs. Google: Similarities and Differences<\/a><\/p>\n<p><a href=\"#building-the-right-foundation\">Building the Right Foundation for Bing SEO<\/a><\/p>\n<ul>\n<li>\n<p><a href=\"#leverage\">Leverage HubSpot\u2019s SEO Marketing Tools<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#sign-up-for-bing\">Sign Up for Bing\u2019s Webmaster Tools<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#submit-a-sitemap\">Submit a Sitemap to Bing<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#invest-in-schema\">Invest in Schema Markup<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#claim-your-business-on-bing\">Claim Your Business on Bing Places<\/a><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"#tips-to-improve-your-Bing\">Tips to Improve Your Bing Ranking<\/a><\/p>\n<p><a href=\"#one\">1. Prioritize Exact Keyword Matches<\/a><\/p>\n<p><a href=\"#two\">2. Don\u2019t Forget About Meta-Tags<\/a><\/p>\n<p><a href=\"#three\">3. Invest in Quality Backlinks<\/a><\/p>\n<p><a href=\"#four\">4. Build Strong Domain Authority<\/a><\/p>\n<p><a href=\"#five\">5. Ensure Mobile Friendliness<\/a><\/p>\n<p><a href=\"#six\">6. Cultivate a Social Media Following<\/a><\/p>\n<p><a href=\"#seven\">7. Incorporate Images \u2014 But Don\u2019t Overdo It<\/a><\/p>\n<p><a href=\"#eight\">8. Craft Quality Content<\/a><\/p>\n<p><a href=\"#maximize\">Maximize Your Online Visibility with Bing<\/a><\/p>\n<p><a><\/a> <\/p>\n<h2>Should you optimize for Bing?<\/h2>\n<p>Is it worth optimizing for Bing? That\u2019s only a question that your team can answer. I\u2019d encourage you to look at it this way: If you\u2019re just starting out on your SEO journey, focusing on Google may make sense.<\/p>\n<p>Plus, you may not have the resources to allocate to both search engines. But as you grow, it\u2019s definitely worth optimizing your online content for Bing, too.<\/p>\n<p>While Bing still has a smaller market share than Google, it remains an important piece of the search engine pie, and it can serve as an important channel for your marketing efforts.<\/p>\n<p>To capitalize on this potential, invest in Bing SEO. That means understanding why Bing SEO matters, the ways in which Bing and Google differ, and what it takes to build a solid foundation for Bing SEO and boost your rankings on this platform.<\/p>\n<p><a><\/a> <\/p>\n<h2>Why Bing SEO Matters<\/h2>\n<p>So, why does Bing SEO matter? That\u2019s a great question. Before diving into the specific strategies that drive success on Bing, it\u2019s helpful to explore why Bing SEO matters for today\u2019s marketers.<\/p>\n<p>There are four key factors underlying Bing\u2019s ongoing relevance:<\/p>\n<p><a><\/a> <\/p>\n<h3>Substantial User Base<\/h3>\n<p>Bing might not have the same search volume as Google, but it still boasts a substantial user base. With over a billion monthly users, Bing captures a noteworthy share of the search market.<\/p>\n<p>If you ignore this audience, you risk missing out on potential customers who are actively seeking information, products, or services related to your business.<\/p>\n<p>Investing in Bing SEO will help you tap into a diverse pool of users and increase your online visibility.<\/p>\n<p><a><\/a> <\/p>\n<h3>Less Competition<\/h3>\n<p>Because most SEO efforts are primarily focused on Google, competition for rankings on its results pages can be fierce. Bing, on the other hand, offers a less crowded landscape.<\/p>\n<p>With fewer websites optimizing for Bing, there&#8217;s a greater opportunity to achieve higher rankings and gain visibility in search results. This can be particularly advantageous for businesses operating in highly competitive niches.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wmR9HVV_ezg?si=MixnRN5DgOMpx_nh\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p><a><\/a> <\/p>\n<h3>AI-Powered Search<\/h3>\n<p>Thanks to its acquisition of OpenAI, Microsoft has been able to infuse advanced AI technology into Bing\u2019s search engine.<\/p>\n<p>This has enabled Bing to develop enhanced functionalities, smarter recommendations, and an improved user experience, all of which have been contributing to an increase in user engagement and site visits.<\/p>\n<p>In light of these trends, optimizing your online presence for Bing means aligning your strategy with cutting-edge, rapidly growing technology, ultimately setting your organization up for success in the long term.<\/p>\n<p><a><\/a> <\/p>\n<h3>Risk Diversification<\/h3>\n<p>Finally, relying on Google alone for all of your organic search traffic can be risky.<\/p>\n<p>Unexpected changes to the algorithm or shifts in user behavior can suddenly impact your website\u2019s visibility, leaving you with little recourse to recoup the losses.<\/p>\n<p>Diversifying your SEO efforts by including Bing in your strategy can provide a safety net, helping to mitigate this risk and reduce the potential impact of fluctuations in search engine performance.<\/p>\n<p><a><\/a> <\/p>\n<h2>Bing vs. Google: Similarities and Differences<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ll-jIKUV13M-4IZoFbxXtTdQk442UUELFCBiZYIDf4K4Mybwi40blzfMpm1Q-nmgzKRlij1Bwqimm5CJYUqAmQC-a4glepmACjUXdRuBMGJFmze997_bRaZJANfbvmyak57Mre2di01IWNQaYapiX4U\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/hollandadhaus.com\/bing-ads-vs-google-ads\/\"><em>Image Source<\/em><\/a><\/p>\n<p>Good news! If you\u2019ve already optimized your website content for Google, you\u2019re off to a solid start for Bing as well.<\/p>\n<p>Many SEO techniques are effective on both platforms, as both search engines reward content that\u2019s relevant, trustworthy, and high-quality.<\/p>\n<p>However, there are also several important differences that marketers should keep in mind when optimizing for Bing. First, Bing is generally <a href=\"https:\/\/neilpatel.com\/blog\/a-simple-guide-to-bing-seo\/\">more open<\/a> about its search algorithms than Google is.<\/p>\n<p>This means that marketers can, in many cases, make more informed decisions about exactly how to craft Bing-optimized content.<\/p>\n<p>Another key difference: Google explicitly ignores <a href=\"https:\/\/www.searchenginejournal.com\/seo-bing-vs-google\/223363\/\">meta keyword tags<\/a>, but Bing still uses these tags in its search algorithm. Therefore, with Bing, it\u2019s worth continuing to make sure your web pages have useful, accurate keyword tags.<\/p>\n<p>In general, Google looks more for higher-level topic relevance, while on Bing, specific keywords that exactly match the search terms you\u2019re targeting are more likely to be effective in improving your SERP rankings.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/srRwLFNLing?si=m02NrCPbMC4f8l_p\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>Another important difference is the relative weight of <a href=\"https:\/\/sitecare.com\/blog\/how-does-social-media-affect-seo\/#:~:text=%E2%80%9CSocial%20media%20plays%20a%20role,Bing%20seeing%20these%20positive%20signals.\">social<\/a>. Google has stated that social media engagement is not a factor in its search rankings, but on Bing, social plays an important role in determining what content will rank.<\/p>\n<p>As such, driving high-quality social media engagement should be part of your Bing SEO strategy.<\/p>\n<p>Below, I\u2019ll dive into how you can leverage these key differences to build an SEO strategy that considers Bing alongside Google.<\/p>\n<p><a><\/a> <\/p>\n<h2>Building the Right Foundation for Bing SEO<\/h2>\n<p>Any Bing SEO guide would be incomplete without an overview of how teams can build a strong foundation for Bing SEO. There are several important steps to consider, and I\u2019ll walk you through them now.<\/p>\n<p><a><\/a> <\/p>\n<h3>Leverage HubSpot\u2019s SEO Marketing Tools<\/h3>\n<p>Whether you\u2019re just getting started with SEO or looking to take your optimization strategy to the next level, you can\u2019t go wrong with HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/seo\">SEO marketing tools<\/a>.<\/p>\n<p>These tools are an excellent way to build a strong foundation for your SEO efforts.<\/p>\n<p>The HubSpot platform can help you plan out your SEO strategy, optimize your content for search, and measure ROI, ensuring your Bing SEO strategy is data-driven and aligned with your broader marketing goals.<\/p>\n<p>\u200b\u200b<img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/756MMykwbuSWAtZZSYdhckN89ummctl8JssnDJzBz6SrGZmCkWLEk-83BY20HbSv2gXPsHeSN6wmDHSXUsWJFOyqJmVhY7P8lVlMlv5xooQAeM5rYGiD4VEIaJ8m193qLdut9Li5yah1RTdPt8eT84Q\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/seo\"><em>Image Source<\/em><\/a><\/p>\n<p><a><\/a> <\/p>\n<h3>Sign Up for Bing\u2019s Webmaster Tools<\/h3>\n<p>Next, if you\u2019re looking to optimize for Bing specifically, it\u2019s definitely worth signing up for access to <a href=\"https:\/\/kinsta.com\/blog\/bing-webmaster-tools\/\">Bing\u2019s webmaster tools<\/a>.<\/p>\n<p>This suite of tools can help you identify the keywords you already rank for on Bing, gain visibility into the backlinks that Bing has indexed for your website, and subscribe to alerts to make sure you stay on top of any changes.<\/p>\n<p>Creating an account with Bing also gives you access to a comprehensive dashboard with key metrics related to site activity and click rates.<\/p>\n<p>You can even run your website through a range of diagnostic tools, including Bing\u2019s SEO Site Analyzer, keyword research tools, and mobile friendliness audit.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/hZCwaYu3AR_fKvY5liLhbTYMRL89MMuPjnHr_OsccmrWhInYSdIEFxOn7m1gmjuqMAMrUlNPxfI1VzDQP_vcRD38Tyjn9_ovynxrjZu3Gg739BPpCGXxa852HHX_21OS0m9V-XSbiKnuWx7fg5uPfzg\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/kinsta.com\/blog\/bing-webmaster-tools\/\"><em>Image Source<\/em><\/a><\/p>\n<p><a><\/a> <\/p>\n<h3>Submit a Sitemap to Bing<\/h3>\n<p>In addition, once you\u2019ve signed up for an account with Bing\u2019s webmaster tools, you can submit a sitemap for your website directly to Bing.<\/p>\n<p>Submitting a sitemap will help boost your Bing SEO by improving how the search engine crawls, indexes, and ranks your website.<\/p>\n<p>Before Bing accepts the sitemap, you\u2019ll be asked to verify your website by placing an XML file on your web server, copying a short meta tag into your website, or adding a CNAME record to your DNS.<\/p>\n<p>Once you\u2019ve verified your website, Bing can use your sitemap to better understand the information and content on your website, ultimately enabling the search engine to provide better, more useful results to users.<\/p>\n<p><a><\/a> <\/p>\n<h3>Invest in Schema Markup<\/h3>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\">Schema markup<\/a> is another important way you can help Bing understand your content and thus improve the quality of the results it provides.<\/p>\n<p>In a nutshell, effective schema markup enables search engines to parse website information and interpret what it means.<\/p>\n<p>This ensures that when your business comes up in Bing\u2019s search results, key data points like your company\u2019s location, a blog post\u2019s author, or an event\u2019s time and date, are clearly and prominently displayed.<\/p>\n<p><a><\/a> <\/p>\n<h3>Claim Your Business on Bing Places<\/h3>\n<p>Finally, if your company has a physical location, claiming your business on <a href=\"https:\/\/www.bingplaces.com\/\">Bing Places<\/a> is critical to ensure users are seeing accurate, up-to-date information about your organization.<\/p>\n<p>Remember: Even if you don\u2019t use Bing yourself or haven\u2019t yet proactively invested in Bing SEO, Bing already lists publicly-available information businesses like hours, location, and more.<\/p>\n<p>However, this information isn\u2019t always accurate, so claiming your business on Bing Places helps ensure everything is up-to-date.<\/p>\n<p>Plus, unclaimed businesses are generally listed below those that have been claimed and verified, so if you needed one more reason to take the extra step, that\u2019s it.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/igKm4dyTWKouYgWDz719W97ChJO3nSnV6GGs9RCG_jRfN7Eep7rUyEDd7s2YZUeesSUyceQD3Un06aQsS95_JbEF8rjEJCneBY1zBR13p9GImdtZr17dr_rd_-OdB-fCXUM41e1qloaPpXkSa72g-Lc\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/dealerteamwork.com\/how-to-claim-set-up-verify-dealership-bing-places-listing\/\"><em>Image Source<\/em><\/a><\/p>\n<p>As such, both to boost your rankings and to confirm that the information shown to customers is consistent and correct, it\u2019s worth taking a few minutes to claim your listing.<\/p>\n<p>To do so, simply find your business on Bing and click \u201cClaim Business.\u201d<\/p>\n<p>You\u2019ll be asked to verify that you\u2019re a business owner or authorized representative.<\/p>\n<p>Once verification is complete, you\u2019ll be able to add photos and videos of your products and services, updated hours of operation, services offered, contact methods, and more.<\/p>\n<p>It\u2019s simple.<\/p>\n<p><a><\/a> <\/p>\n<h2>Tips to Improve Your Bing Ranking<\/h2>\n<p>Once you\u2019ve set up a solid foundation for Bing SEO, it\u2019s time to get into the nitty-gritty details. Below, I\u2019ve listed eight tips to help you improve your Bing rankings.<\/p>\n<p><a><\/a> <\/p>\n<h3>1. Prioritize exact keyword matches<\/h3>\n<p>This is one of the main differences between Google and Bing SEO strategy. While Google\u2019s algorithm has grown fairly complex, Bing\u2019s still relies heavily on exact matches between search terms and on-page content.<\/p>\n<p>Rather than considering factors like word usage, context, and semantics, Bing is seeking exact keyword matches.<\/p>\n<p>That means that it\u2019s beneficial to include exact keyword matches in the content on your site.<\/p>\n<p>For example, if you want to rank highly for the phrase \u201cmarketing automation software\u201d on Bing, don\u2019t just write content about software tools that can help automate marketing.<\/p>\n<p>Instead, make sure to include the exact phrase \u201cmarketing automation software\u201d in the H1 or H2 headings in your content.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ls8ABgWnLNo?si=cfllN1Kan-sBTjxo\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p><a><\/a> <\/p>\n<h3>2. Don\u2019t forget about meta tags<\/h3>\n<p>SEO isn\u2019t just about the content that users see \u2014 it\u2019s also about behind-the-scenes content that helps search engines understand what your website is all about.<\/p>\n<p>While both Google and Bing consider the content in your meta tags, Bing is particularly interested in exact matches between keywords and meta descriptions.<\/p>\n<p>As such, make sure that your target keywords are reflected not only on the page, but also in the meta tags that Bing will be looking at.<\/p>\n<p><a><\/a> <\/p>\n<h3>3. Invest in quality backlinks<\/h3>\n<p>Another critical factor in Bing\u2019s ranking algorithm is the quality of your backlinks: That is, the websites across the internet that link back to your site. Importantly, this is an area in which quality is much more important than quantity.<\/p>\n<p>Bing is looking to see whether reputable, relevant, well-established websites are linking to your website, as this can serve as an indication that your website is also trustworthy.<\/p>\n<p>In particular, Bing tends to prioritize links from websites with .edu, .org, or .gov domains, since these sites tend to be associated with official, verified institutions.<\/p>\n<p>Bing also tends to give considerable weight to domain age, with backlinks from older websites having a stronger positive effect on website rankings.<\/p>\n<p>Finally, if spammy, low-quality websites are linking to your site, that can substantially harm your rankings.<\/p>\n<p>So if you\u2019re aware of any of these harmful backlinks, consider either reaching out to the webmaster of the website in question and requesting that they remove the link or using Bing\u2019s webmaster tools to formally <a href=\"https:\/\/www.bing.com\/webmasters\/help\/backlinks-c3a334e8\">disavow the backlink<\/a>.<\/p>\n<p><a><\/a> <\/p>\n<h3>4. Build strong domain authority<\/h3>\n<p>Of course, domain authority doesn\u2019t just apply to your backlinks \u2014 Bing also considers several factors related to the authority of your own URL.<\/p>\n<p>Some of these factors may be outside your control, but it\u2019s still important to keep your domain authority in mind when making key SEO decisions.<\/p>\n<p>The main levers you can pull when it comes to Bing\u2019s assessment of your website\u2019s domain authority are age and keywords.<\/p>\n<p>Bing rewards websites that have been around for a long time, so think carefully before creating a brand new website if you already have one.<\/p>\n<p>In addition, Bing\u2019s focus on exact keyword matches applies not just to on-page content and meta tags but to URLs as well. For instance, Bing is more likely to rank pages highly if the URL includes an exact match to the search terms.<\/p>\n<p><a><\/a> <\/p>\n<h3>5. Ensure mobile friendliness<\/h3>\n<p>As Marketing Consultant Anna Crowe <a href=\"https:\/\/www.searchenginejournal.com\/bing-webmaster-tools-guide\/371540\/\">explains<\/a>, \u201cEven though Bing has said there are no plans to introduce mobile-first indexing on its platform, you still want to make sure your site is mobile friendly.\u201d<\/p>\n<p>When determining mobile friendliness, Bing considers factors such as:<\/p>\n<ul>\n<li>If the content on your pages fits within the narrower screen width of a mobile device<\/li>\n<li>Whether or not the text is still readable on mobile<\/li>\n<li>If your links and buttons are still easy to use on a mobile interface.<\/li>\n<\/ul>\n<p>If you\u2019re not sure whether your webpage is sufficiently mobile responsive, you can use Bing\u2019s <a href=\"https:\/\/www.bing.com\/webmaster\/tools\/mobile-friendliness\">mobile friendliness test tool<\/a> to quickly gain insight into your site\u2019s current status. Then, improve any areas that don\u2019t earn high marks as necessary.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/_LJqsxAbyJBmKZ2SOnh8qJgaxOJ_XH87eGsq0rCZ2t50SbEIKJBu_VQ5id08uodt7ckgbMkpfdZpSNVQ6_vrJ1QsS_37_OuRdXUw8jJTqlDcjbGnDawtM_bZSsZqtVWkLgBK_lbO0dX6gkJ1bYiqzxA\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.searchenginejournal.com\/bing-webmaster-tools-guide\/371540\/\"><em>Image Source<\/em><\/a><\/p>\n<p><a><\/a> <\/p>\n<h3>6. Cultivate a social media following<\/h3>\n<p>While Google has largely removed social media engagement from its search algorithm, Bing still places substantial weight on the social following associated with a website\u2019s domain.<\/p>\n<p>To be sure, that does not mean that you should start paying for followers. Shady tactics that help you rapidly gain a large number of fake followers will be easily detected, and Bing penalizes such behavior.<\/p>\n<p>However, making a genuine investment into building a real, loyal social media following can pay off when it comes to your rankings on Bing.<\/p>\n<p>If Bing sees that your web pages are being shared widely on social media, it\u2019s likely to take that as a good sign about the authority and relevance of your content, and improve your SERP rankings accordingly.<\/p>\n<p><a><\/a> <\/p>\n<h3>7. Incorporate images \u2014 but don\u2019t overdo it<\/h3>\n<p>Well-placed images with clear, concise <a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\">alt text<\/a> can go a long way to boosting your Bing SEO.<\/p>\n<p>Indeed, while Google is known for largely prioritizing text and html, Bing\u2019s algorithm may reward content with more multimedia components, such as images and video clips.<\/p>\n<p>That said, when it comes to media elements, it\u2019s equally important to avoid overdoing it. Drowning your website in a sea of imagery can often backfire, especially if images or videos make it harder to see the key information on your site.<\/p>\n<p>In addition, excessively intrusive advertisements that block your actual content or interfere with the user experience are also likely to harm your search rankings. For example, here\u2019s a web page layout in which the imagery is intrusive, not helpful:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/au0kkFmFLE3-39EjzJAElEIUPsOATPK36r2dhaa0sCL0XS_3aZh2HkfewxyVUubteavwV8w0Jq046cz9-pOFQBxiF92Ud1tRMtDgnQZp5Aaj5tAjA-7-i3ofbBYHMCizT3U_9mKyktuRp7wet8Yokc8\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2021\/12\/bing-seo7.jpg\"><em>Image Source<\/em><\/a><\/p>\n<p><a><\/a> <\/p>\n<h3>8. Craft quality content<\/h3>\n<p>There are countless tips and tricks that can help boost your position on Bing\u2019s SERPs. But at the end of the day, just as with SEO on any other platform, your success on Bing comes down to your ability to craft <a href=\"https:\/\/seranking.com\/blog\/seo-for-bing\/\">quality content<\/a>.<\/p>\n<p>That means developing web pages that are relevant, informative, and credible, and free of spammy or misleading content.<\/p>\n<p>A focus on quality is especially important as generative AI creates new possibilities for machine-generated content.<\/p>\n<p>Indeed, in a recent survey of more than 400 marketers, we found that more than half were already incorporating generative AI into their SEO and content development workflows.<\/p>\n<p>Clearly, <a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-marketing-tools\">AI tools<\/a> can add a lot of value \u2014 but it\u2019s important to avoid publishing content that reads like it was written by a robot.<\/p>\n<p>After all, if Bing\u2019s algorithm detects content that appears to be solely designed to boost SERP rankings (rather than to add real value to the user), it\u2019s likely to classify that content as malicious and penalize rankings accordingly.<\/p>\n<p>At the same time, as AI tools are increasingly incorporated into search engines, marketers may benefit from rethinking their approach to content.<\/p>\n<p>In the same survey, marketers predicted that if generative AI is integrated into search engines, \u201cHow to\u201d and \u201cQuestion\/Answer\u201d type content will perform the best, perhaps because this format is most likely to correspond to the questions users may ask of an AI-assisted search engine.<\/p>\n<p>As AI evolves, so will the type of content Bing deems as high-quality. But as long as marketers ensure that the intent behind their web content remains to help their users (not to trick the algorithms), they\u2019re likely to be rewarded.<\/p>\n<p><a><\/a> <\/p>\n<h2>Maximize Your Online Visibility with Bing<\/h2>\n<p>While there\u2019s no doubt that Google remains the industry leader for search, factoring in Bing is an increasingly important part of an effective SEO strategy in today\u2019s market.<\/p>\n<p>In particular, Bing\u2019s growing user base, reduced competition, and ongoing investment into cutting-edge AI technologies make the platform an important way to diversify your strategy and maximize your online visibility.<\/p>\n<p>Of course, there\u2019s no one-size-fits-all solution to SEO.<\/p>\n<p>Especially as new technologies continue to emerge and disrupt industry standards, it\u2019s critical to take a dynamic, agile approach to crafting (and re-crafting) your marketing strategy.<\/p>\n<p>But if you build a strong foundation and follow the Bing SEO tips listed above, you\u2019ll set yourself up for success and maximize your chances of capitalizing on the unique advantages Bing has to offer.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=d976e6fb-0071-4c77-9973-772d11ef72d3&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"state-of-marketing-2023\" height=\"613\" width=\"1920\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/d976e6fb-0071-4c77-9973-772d11ef72d3.png\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fshould-marketers-optimize-for-bing-data-expert-tips&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":0,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media\/107"}],"wp:attachment":[{"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getempowered.services\/digitalagency\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}