Remember when being a “creator” was a laughable teen pastime?Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing...
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and...
![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](http://www.getempowered.services/digitalagency/wp-content/uploads/2023/12/1648202458.png)
As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona.As marketers, we know that marketing according to data points alone isn’t enough to get meaningful...
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets.LinkedIn profiles are the...
![The Complete Guide to AI Transparency [6 Best Practices]](http://www.getempowered.services/digitalagency/wp-content/uploads/2023/12/280442902.png)
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher.Let‘s talk AI. We’ve...
