RFP: How to Write a Strong Request for Proposal [Example & Template]

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast.If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about...

Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide

As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?”As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know...

The Best 30-60-90 Day Plan for Your New Job [Template + Example]

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head.I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. Will I adapt to my new job? How long will it take for...

PPC Competitor Analysis: The Complete Guide

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing.In the competitive realm of digital...

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that...